Bringing all level of golfers together
Gimme is a golf app that allows all different level of golf players to enjoy the game of golf by helping them keep score, compete with friends, and teach the game of golf.
Mobile Design
Tools: Figma
My Role: User Experience • User Interface
Duration: June 2021 - July 2021
What is the problem?
During the pandemic, golf saw a surge of new players. In fact, according to the UGF (National Golf Foundation) over 500,000 new players joined the game.
But with new players, there are some issues* that comes with that, but namely the disconnect between new and current players. So how can we help new players while enjoying a round of golf with more experienced players?
The Challenge
With many newcomers joining, it can be difficult to learn and play with experienced players on the course. Gimme is an app that bridges the gap together so any level of players can enjoy a round together.
Project Goals
Usability Tests
Wireframes
High Fidelity prototypes
Design Process
Stage 1: Empathize
Competitive Analysis
Looking at golf mobile apps competitors such as The Grint, 18 Birdies, and Hole 19
Secondary Research
Looking at a clean aesthetic designs with simple interactions
Apps such as Duolingo, Skillest, and Nike Run app. These apps integrate GPS interactions, tracking, shops, and limited Ads during use
Interviews
Conversation with golfers in different stages of their skill
Speaking with individuals about their needs, frustrations, and wants
Some questions I asked the interviewers were:
Are you a new golfer?
What got you into golf?
What is something that's frustrating while playing golf?
What apps do you use on the course?
What are some things you love and dislike about the app you currently use?
Stage 2: Analysis
Provisional Personas
KEY TAKEAWAYS
Beginner
Wanted to learn the rules as they play a round of golf
Afraid of judgment by other players
Occasional
App provides these golfers how to play the course based on the players distances
Enjoy mini games with all level of players
Frustrated with slow pace of play
Other notes:
most of the interviewees used golf has a networking tool
Wants to enjoy the round with fun games to play with friends
(game within a game)
met life-long friends through golf
used golf as a physical activity to walk (Approx. 4.09 miles per round)
One Interviewee said:
“Just want to meet people and have fun”
Stage 3: Ideate
Initial Drawings
By studying the competition, a layout with a bottom navigation is a popular choice because people use their phones with one hand
Big and simple CTAs are popular and common throughout the industry
Create a way for users to sign up quickly and with others
Wireframes
Stage 4: Validate & Test
Initial test were purely aesthetic with the users based on 3 iterations
This yellow and tan theme was an homage to the vintage days of golf. Inspired by Ben hogan and Arnold Palmer whom were fashion icons in the sport of golf in the 60s. The idea was to attract the older generation, but also introduce the newer players about the history.
White as the main color and accent green to provide more of a modern and cleaner look.
Still going for modern, but the blue brings more softness to the overall feel.
80% of the users voted for the 3rd iteration mainly due to
color palette & CTA placements
Stage 5: Finalize
Gimme’s experience allows different level of players to come together and enjoy a round of golf
